World Curling Partners with FeedConstruct to Boost Global Fan Engagement and Expand Curling Betting Opportunities
February 11, 2025 — The World Curling Federation has announced a major partnership with FeedConstruct, a leading global provider of sports data and streaming solutions. The agreement grants FeedConstruct exclusive international betting rights for all major World Curling events, marking a milestone in the sport’s digital and betting evolution.
The multi-year deal covers prestigious tournaments including the Pan-Continental Curling Championships, European Curling Championships, the World Women’s and Men’s Curling Championships, and the World Mixed Doubles Curling Championship.
By leveraging FeedConstruct’s advanced real-time data analytics, AI-driven sports integrity tools, and interactive streaming technology, World Curling aims to strengthen fair play while delivering an enriched, data-powered fan experience. The partnership will also make curling more accessible to a global audience, aligning with the growing demand for curling betting markets in regulated regions.
“We’re thrilled to partner with World Curling to bring the excitement of curling to a broader audience,” said Narek Harutyunyan, CEO of FeedConstruct. “Through exclusive betting rights and advanced data coverage, we’re enhancing how fans experience every shot and end, while ensuring transparency and integrity remain at the core of competition.”
“World Curling has been actively exploring new ways to engage and grow our international fan base,” added James Beatt, Commercial Strategy Lead at World Curling. “Our partnership with FeedConstruct is a key step in that journey, and we’re excited to see how their technology will elevate how fans interact with our sport.”
This announcement follows FeedConstruct’s recent alliance with Altenar, which upgraded Altenar’s betting platform with real-time odds, live sports data, and in-game betting functionality. The collaboration underscores FeedConstruct’s expanding role in the global sports data and betting industry, while positioning curling as one of the newest sports embracing technology-driven fan engagement.
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